Instagram has gained so much popularity in the last decade, and today, almost every brand has its page on Instagram. The number of users is also growing on the platform every year.
Nowadays, growing on Instagram has become difficult because of the competition, and many page owners are also using fake engagement to increase followers, thus misguiding the audiences.
In this article, we will mention all the important steps to help you grow your Instagram page organically without using paid methods. Although the organic way will be slower than the paid one, it will help you in the long run.
1. Be Consistent
You can only put some of your eggs in one basket and hope one post will become a viral hit if you want to expand your Instagram following. Most postings won’t go viral, so you need to develop a better strategy to reach your target audience.
By consistently posting, you give your fans a reason to anticipate your next message. Larger brands publish daily, whereas smaller companies can only post occasionally. To set expectations with your audience, whatever you commit to, make sure it’s a consistent schedule.
Finally, it’s crucial to maintain high standards for content quality. Instagram feeds have a lot more noise these days, so you need to stand out. Poor quality or stock images won’t increase your Instagram following as much as those producing original, compelling content will.
2. Diversify Your Content Creation
In-feed posts are one of many types of engagement. Instagram now tracks data for brand-new content categories like Story mentions and replies. There are additional options to improve your engagement rates, but Instagram Reels are a great way to increase your organic growth.
We advise committing to a few stories weekly to maintain consistency and create content for it if you’ve only used in-feed posts or Stories seldom. There are several methods to use Instagram Stories to get followers, so you can experiment to see what works best.
3. Follow Related Accounts Within Your Niche
Make a list of your competitors and influential accounts’ Instagram handles. For instance, if you work in the food and beverage sector, you might create a list of all the top restaurants and food bloggers who target the same audience.
Understand these accounts first to obtain a better idea of what to share.
This is one of the most significant things you’ll do to develop your audience if you want to succeed as an influencer on Instagram. You’re more likely to generate the engagement businesses need to see before choosing you as their influencer if you have a specific niche.
4. Research Your Niche
There are numerous niches on Instagram, from fashion to technology to food.
A niche like travel, for instance, will be more visually appealing than a niche like software. A travel brand will want to make sure that its feed is lovely and appealing to look at.
Make a list of your competitors and any influential Instagram accounts in your niche as a solid starting point for your niche research.
Study those accounts to learn more about your niche. It will be easier to determine what you should be doing on Instagram if you compare the content of your competitor’s posts.
5. Follow Your Competitors Followers
After following your competitors page and knowing their content, the next step is to follow their followers. They are your target audience because they already follow your rivals, which indicates that they are curious about your niche and maybe what you are presenting as well.
You are only able to follow 50–100 people per day under the current Instagram algorithm. Your account may be suspended by Instagram if you follow more than 100 people every day. So, take this process slow and steady.
6. Schedule Your Posts
The next stage is to schedule your posts for one week to one month, depending on how far in advance you like to prepare. This comes after you’ve accumulated new and interesting content. Posting at the appropriate time is crucial.
According to the survey of Hootsuite, Tuesday and Thursday from 12 to 3 p.m. are ideal for media and entertainment, while Friday between 9 a.m. and 1 p.m. is the best time for travel and tourism. So, post your content at that specific time according to your understanding of the audience.
So, these were the best steps to grow your Instagram page organically in 2023, and by following these steps and staying consistent, you will definitely build your brand soon on Instagram.
